![]() ![]() When looking at the poster comparison, most are looking under the American influenced view of racism. The point is: a lot of concessions and considerations are made when it comes to the Chinese audience. This is a big deal since China limits the number of imported films they wide release. Also if you noticed the influx of movies that have scenes take that place in China and other Asian countries, these movies do so to be considered a Chinese/local film rather than an American import. The Chinese audience is a huge market that is often specially catered to Iron Man 3 has a whole subplot not featured in the American version about a Chinese doctor who removes the arc reactor from his chest. They are also the reason so many movies are converted into 3D you can tell by how prominent 3D and IMAX3D are on the Chinese poster in comparison to the UK one. They are the reason for the success of Transformers 4: Age of Extinction. China is a huge movie going audience that raves over technology. John Boyega is not an extremely well known actor, personally I only know him from Attack the Block which is not a movie that is even widely known in America. The reason Finn/Boyega is downplayed on the poster is the same reason BB8 is bigger: it is what appeals to the Chinese movie going audience. Here’s why I say that, and you can agree or disagree, racism is a pretty American thing other countries don’t innately follow black people around a store, in fact in China they are more likely to think a black person is a celebrity and treat them with extreme kindness (know from experience). Which brings me to conclude after much deliberation, the Chinese Star Wars poster is NOT RACIST. I would say I have a deep grasp on the subject that isn’t based out of ignorance and hate. I am 6’ 4” and Asian, and have been told at an audition in search for an Asian male that they wanted “Asian, Asian.” I also constantly deal with having to justify my being American with a prefix because ignorant people refuse to accept that I am American. I have a good understanding of racism, and have dealt with it my entire life. I am very vocal about racism in the industry, read my piece The Minority Quota I wrote when they killed BJ Britt on Agents of S.H.I.E.L.D. There’s also the seeming one for one kill and replace a minority rule on The Walking Dead, Emma Stone playing a mixed Asian character in Aloha, and the worst offender Dragon Ball Evolution. With this notice comes the assumed hot button issue of racism. There are some very noticeable differences, the one that the majority of people notice being that Finn, played by John Boyega, takes up much less space on the Chinese poster in comparison to the UK Poster. ![]() Yesterday a picture surfaced containing a side by side comparison of the UK Star Wars the Force Awakens Poster and the Chinese version. ![]()
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